5 top jobs in human resources guaranteed to pay big bucks

5 top jobs in human resources guaranteed to pay big bucks Jobs at the top in the HR department often require master’s degrees, years of experience, and more specialized knowledge – but they also come with higher salaries. If you’re in the human resources field (or are looking to enter it and climb the ranks), possess strong interpersonal skills, and want to set your sights higher, cultivating another area of expertise within the field may help. Here are 5 jobs to aspire to on your career journey.Human Resources ManagerOf course, one of the top jobs has to be the top spot in a human resources department. This requires years of experience and most often an MBA, as well as interpersonal skills and the talent and experience to be a manager. The human resources manager oversees the hiring process of new employees from recruitment to interviews to offers; they also are involved with strategic planning and connect upper management to employees. According to the Bureau of Labor Statistics (BLS), the top-grossing industry for Hu man Resources Managers is Monetary Authorities and Banking Industries, with an annual mean salary of $182,800. The annual median salary for the position is $110,120.Compensation and Benefits ManagerAlso in a key managerial role, the compensation and benefits manager oversees your salary- and comes with its own nice salary too. Oftentimes this role is about reducing costs while ensuring employees receive appropriate benefits, so this type of manager evaluates new strategies like â€Å"pay-for-performance.† Hiring trends for this type of position look good, as organizations will always need this job type to assess benefits policies and design compensation packages. On the other hand, some duties of this role may increasingly be outsourced to human resources consulting firms. Even so, it is likely to remain a competitive job in the field. The annual median pay for this job is $119,120, according to BLS.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Executive RecruiterPeople in this position, also known as â€Å"head hunters,† are responsible for finding top talent and matching talent to organizational needs. The recruiter is the prime â€Å"people person† position in HR, and the executive recruiter fills the top positions for a company- like the CEO. This role requires the expertise to network and find the top talent for the very top of a company. It’s hard to pin down a median salary for this job- it often gets paid on retainer because it is so lucrative.Human Resources SpecialistAccording to the BLS, the annual median pay for this job is $60,350. However this figure can be deceptive because â€Å"human resources specialist† is such a broad category. Let’s look at two types of specialists that are likely to be paid higher and be in high demand.HR Analytics SpecialistBy developing and implementing HR analytics, these specialists perform statistical analysis of data and create and communicate reports, identifying trends to improve the overall hiring process. In this role, you help identify areas of strength and weakness to help keep a company competitive. This position generally requires a background in statistics, but the outlook for this job depends on the changing technology for this area of specialization. Anyone with a statistical background in HR should also keep up with changing tech trends, as data analytic tools may soon become the domain of machine learning and AI- but so long as we need a person to communicate the data, this role will likely still be a vital part of HR strategy.HR IT SpecialistThis position will be in high demand as HR departments adapt to changing technology. For those in human resources who are extremely tech-savvy and also have a background in IT, this can be a lucrative and in-demand role. Expertise in the latest software will be vital. Tech can already aid recruitment, candidate engagement, targeted marketing, and management of job campaigns- expe rts in this position will help HR departments stay competitive and make them vital to an organization.HR StrategistWhile the HR manager might be the big fish in a small pond, the HR strategist is in a much bigger pond. It’s tough to nail down a median salary for this position, as it varies from industry to industry, but it’s high up in the chain. This position is usually involved in very large organizations or government positions, where strategic planning for hiring requires a strategy team rather than an individual HR manager or top-level executive. The HR strategist is a problem-solver, a planner, and a communicator who coordinates people across departments and all levels of an organization, helping to design and implement long-term HR strategic plans.

The story of Reggie Kelsey Essay Example

The story of Reggie Kelsey Essay Example The story of Reggie Kelsey Essay The story of Reggie Kelsey Essay Problem Background While reading the true narrative of Reggie Kelsey it appeared that there were many psychological, biological, and societal facets that lead to his concluding result, decease by self-destruction. This paper will concentrate on the sociological facet of what led Reggie to worsen in society, was merely that Reggie aged out of surrogate attention. Three and a half months after he aged out of surrogate attention Reggie was found dead in Des Moines River. Foster attention, though a impermanent arrangement for young persons, until they reach 18 old ages old was the one conclusive factor that kept Reggie alive. Foster attention, a societal bureau, was involved in supplying societal services that were to finally fix Reggie for passage into dependence ; these minutess should be viewed as a macro systems job. Reggie was pushed out into the universe without possessing the accomplishments that would hold kept him alive because there was a clip allocation on how long he could utilize the services of surrogate attention. Though Reggie had a assisting web it was weak, and he lacked several resources that would hold kept him from being stateless and from decease. Though young persons who age out of Foster attention are seen as regular teens, most of them lack the stableness of household, nutrient, and shelter that a normal adolescent would hold. In phase five of Erikson s psychosocial development, which involves the passage period from childhood to adolescence where they set up their individuality ; it is clear that Reggie s inability to incorporate his function into his new environment after aging out, suffered and left him uncertain about his individuality. Aging out of Foster attention when non developmentally ready left Reggie without power, get bying accomplishments to accommodate, constru ction, and rigorous supervising needed for endurance, particularly for a individual with an IQ degree that considered him to be mentally delayed. Literature Review Imagine one twenty-four hours holding a strong, good connected supportive web that kept you life and the following twenty-four hours that system wantonnesss you. Harmonizing to Atkinson ( 2008 ) about 20,000 young person age out of and issue Foster attention each twelvemonth, and the bulk of them face challenges because they have been abandoned by the lone support system they know ( p. 187 ) . Avery and Freundlich ( 2009 ) reported that many youth lack societal support, economic resources, and independent life accomplishments which cause them to be less inclined to go successful grownups. Avery and Freundlich farther noted that surrogate attention support, which provides lodging, fiscal support, and a scope of wellness, instruction and other needed services, typically ends when young person are developmentally unprepared to presume full grownup functions and duties ( p. 248 ) . Youth like Reggie Kelsey who age out foster attention because of some type of disregard or maltreatment are more likely to hold jobs organizing positive interpersonal relationships, reduced educational attainment, increased delinquent behaviour, and prosecute in bad behaviour ( Atkinson, 2008, p. 183 ) . They merely find it hard transitioning from one societal environment to another, with important jobs hindering their manner to going successful grownups. When aging out of Foster attention, youth experience challenges such as homelessness, unemployment, and miss a support system. All the challenges from aging out of surrogate attention generated Reggie s symptoms that led him to go self-destructive. Atkinson ( 2008 ) explained that keeping successful lodging nowadayss a important barrier for young persons after emancipation from surrogate attention puting them on an frequently irreversible way to failure ( p. 188 ) . Since Reggie did non hold stable lodging when he aged out of Foster attention, he was non under a changeless supervising that could hold kept him alive. Bing homeless is non an ideal state of affairs for any individuals, but for striplings peculiarly it leads to holding individuality diffusion, where they suffer from a serious deficiency of way and ability to do sound determination. Chronic emphasis has been found to negatively impact acquisition, memory, and executive operation ( Avery and Freundlich, 2009, p. 251 ) . Homelessness can besides viewed as great stressor and coupled with psychological variables are facets that lead to suicide in adolescence. Unemployment pestilences youths that age out of Foster attention significantly to where they end up involved in condemnable activity, in poorness, or on public aid. Bing unemployed can be a blow to an adolescence self-importance because they are non able to back up themselves they result to condemnable activity to take attention of themselves, or experience like life is non deserving life. Populating more independently was the most common life state of affairs for immature people who remained in the Foster attention system after age 18 old ages. Harmonizing to Atkinson ( 2008 ) Close to two-thirds of grownups in their mid-twentiess receives economic support from their parents ( Atkinson, 2008, p. 193 ) . In the instance of Reggie, he had no support fiscal support from parents, he was on his ain, and with small to no employment skills it would demo that the odds were genuinely stacked against him. Avery and Freundlich believed independent life is merely non a executable option for the bulk of young person in surrogate attention who lack the societal staging of stable household and community webs ( p. 253 ) . Reggie may hold had a assisting web that worked within the societal service system but he lacked the connexions that a province based system provides. In the absence of a distinguishable societal web for Foster young person aging out of attention resolutely infer unacceptable subsequent Foster attention results. Young person that age out of surrogate attention already experience sense of impotence, and hopelessness, and as they move towards independency they still need a societal environment to fall back on ; they can non make it all by themselves particularly at 18. Discussion 1- Ethical motives Though aging out foster care young persons when they are non independently developed violates several NASW codifications of moralss, the two that chiefly led to Reggie s death are subdivisions 1.14 and 1.16. In subdivision 1.14 it states when societal workers act on behalf of clients who lack the capacity to do informed determinations, societal workers should take sensible stairss to safeguard the involvements and rights of those clients . By aging out Reggie, who was mentally handicapped, the Foster attention system took away his basic right to boom. The procedure of aging out foster care young persons who are unable to do sound determinations without supplying extended attention after is unethical. In subdivision 1.16 it categorizes when it is acceptable to end services for a client. There is one important factor that correlates to all young person aging out of Foster attention, and in this factor, B, it states that societal workers should take stairss to avoid abandoning services, withdraw merely under unusual fortunes, and carefully see all factors doing certain to minimise inauspicious effects . With this statement it can be visualized that when make up ones minding to age out a young person there is no consideration taken to antagonize any of these factors. The fatal determiner that young person face when aged out is that the young person have to confront several inauspicious factors. In Reggie s state of affairs at that place could be minimum duty placed on him ensuing in his concluding result, but merely if person was seeking to attend attending from their unethical errors. In subdivision 1.14 vehemently relates to Reggie and sets aside those minimum errors, because as a mentally handicapped kid he relied to a great extent on the provinces determinations to safeguard his life. In the terminal the province aged Reggie out at 18 which is non unusual ; this is non an age that needfully attest to the fact that a individual is ready for all that accompanies maturity. Discussion 2- Practice A 2007 article in the diary, Child A ; Adolescent Social Work, examines the pattern issues for adolescents aging out of Foster attention ( Scannapieco, Connell-Carrick, A ; Painter, 2007 ) . The Foster young person stated, surrogate young person and sub-systems involved with surrogate young person after they age out discussed three really of import pattern subjects that should be addressed. The first subject was to hold a young person focussed pattern ; here foster youth thought the alteration needed was that they wanted to be involved in the decision-making. They expressed how they thought it was disrespectful to them because they were non asked what they thought they were merely told ; unlike an grownup who has the ultimate say in their ain lives. The following subject that young person expressed was a challenge was communicating and coaction. There is a break down in communicating when it came to the sub-systems, with losing of import information and deficiency of accurate cognition about supports and services available. Everyone identified a solution of a demand for one person responsible for easing the coordination of be aftering amongst the sub-systems. The last of import subject suggested was the demand for more skill edifice chances. The young person focal point group felt they were unprepared for independent life and what developing they got they were unable to pattern them before being aged out. They wanted better understanding of their ain wellness and mental wellness demands, besides protagonism for better educational scene. Recommendations There were many different actions the Foster attention system could hold taken to forestall Reggie Kelsey s result. The actions that would hold helped Reggie even if they still aged him out would hold been intense independent life preparation, rigorous follow up meetings with social worker and a proctor, or buddy-system release could hold been incorporated. For an stripling like Reggie with a mild degree of mental disablement preparation is of import ; there needs to be pattern of mundane state of affairss so issues that arise are non uncommon to him. This action helps because if he gets into a state of affairs that he has had preparation he will cognize the best option, but depending on the state of affairs he could be overpowered or influenced by another constituent. A 2nd action of follow up meetings and a proctor could hold helped because the social worker could hold been in tuned to the demands of Reggie. A hebdomadal agenda, so bi-weekly, so monthly, up until he was stable would hold been best. Besides the proctor anklet, or watchband would give the social worker a changeless notation of where Reggie was. This the best program of action for a individual like Reggie even though they may experience like they are on probation it keeps them under rigorous supervising and demands are easy accessed. The last option of a buddy-system where Foster young person are age out in braces is a good option, each individual is has a equal to associate and speak with. This would be helpful though the two are in the same boat and neither is a professional, and one may abandon the other. Mentions Atkinson, M. ( 2008 ) . Aging out of surrogate attention: Towards a cosmopolitan safety cyberspace for former Foster attention young person. Harvard Civil Rights-Civil Liberties Law Review, 43 ( 1 ) , 183-212. Department of the Interior: Article. Avery, R. J. , A ; Freundlich, M. ( 2009 ) . You re all grown up now: Termination of Foster attention support at age 18. Journal of Adolescence, 32 ( 2 ) , 247-257. Department of the Interior: Department of the Interior: Department of the interior: 10.1016/j.adolescence.2008.03.009. Code of Ethics ( English and Spanish ) . ( n.d. ) . . Retrieved November 2, 2009, from hypertext transfer protocol: //www.socialworkers.org/pubs/code/code.asp. Scannapieco, M. , Connell-Carrick, K. , A ; Painter, K. ( 2007 ) . In their ain words: challenges confronting youth aging out of surrogate attention. Child A ; Adolescent Social Work Journal, 24 ( 5 ) , 423-435. Department of the Interior: Article.

Module 1 TD-HRM 401 - Recruitment Essay Example | Topics and Well Written Essays - 250 words

Module 1 TD-HRM 401 - Recruitment - Essay Example Human resource management is all about producing the appropriate means of replacing or adding to existing staffs. The internet has proven to be effective in recruiting professional in different location. The internet has the deigned tools to advertise and shortlist candidates for the selection process. Individuals are able to attach required documents without physically appearing at a design panel. This will reduce the cost used in recruiting given individuals as the outsourced recruitment parties would at minimal using this approach. The third party involvement in most cases may compromise the quality needed in the recruitment process. In conclusion, the internet is accessible by a large number of people at the same time hence becoming an appropriate tool while advertising. The parties interested are able to confirm their credentials and at the same time receive feedback within the shortest of period. Using the tool the company is able to save on cost of recruitment and at the same time receive a large number of applicants at the same time. Large numbers of applicants will means that the Human resource manager will use diversification as a means of recruitment. Â  Bersin, J. (2013, May 23). Corporate Recruiting Explodes: A New Breed of Service Providers. Forbes magazine. Retrieved from

Protecting the House of Under Armour by Patrick Craft and Jackson Lee Assignment

Protecting the House of Under Armour by Patrick Craft and Jackson Lee - Assignment Example The Under Armour Company, a performance wear company was created by a former collegiate football player, Kevin Plank, with an aim to provide for the ‘unsatisfied’ performance wear needs for his teammates and other football players (Kraft & Lee, 2009). The article describes on the rapid growth of Under Armour and the stiff market competition in the performance wear provision in America (Kraft & Lee, 2009). Through work ethics, hard work and determination, Plank was able to obtain a full scholarship, and became a captain of special teams, when he was a fullback for the University of Maryland (Kraft & Lee, 2009). Under Armour entered the active performance wear category in 2000, when the athletic apparel market was divided in the terms of percentage by other performance wear producers, such as Nike and Adidas (Kraft & Lee, 2009). Under Armour had multiple challenges ranging from high market competition, having a minimum budget, and the lack of financial resources, and had t o strategize for growth and market visibility (Kraft & Lee, 2009). Under Armour established diverse market initiatives to help in the development of its brand image and reach out to its targeted consumer group, which saw the creation of inexpensive marketing strategies for a hit entry into the market (Kraft & Lee, 2009).

The Low Involvement Product

The Low Involvement Product In the current easy we will described the high involvement product a good food, and the low involvement product a household cleaning product. The good food can be considered a high involvement product because it is extremely important to ensure that a person eats healthy food. When I choose the food, I am able to choose only after long and careful consideration what product will be the most essential. Important purchases require more time, attention and efforts. Low involvement product is a household cleaning product, because there is no need to pay a lot of attention to what I am buying. To the low involvement products there is not paid a lot of attention, because people know the specifics of what they have already bought and that the condition of the low involvement product is not so important. This product is not vital, as to buy it is a every month routine. As a rule, when a person considers buying the low involvement product, he does not pay a lot of attention to it, he just takes it and pays for it. For a person the low involvement product is not important or vital, it is just a basic need that does not require the additional attentions and a lot of time to think. The differences between the ways I went through the purchase decision processes for the two products. When choosing the high involvement product good food, I have devoted all my attention and knowledge to choose it. As a fact, when buying the good food, I was highly involved in the purchase, as there were significant differences between brands. I had to choose the food carefully, because I know that this product is vital for me and very important for my family. Spending extra time on choosing it, was worth it, because I was able to choose the newest product, see the best before date, see the quality and choose the best price among the different amounts of it. Choosing the good food is a complex task. When choosing the low involvement product- a household cleaning product, I have chosen it and did not think about outcome, as I was familiar with this product and decided to buy it, as I have been doing this for years. When visiting the supermarket, I have made a list of what I had to buy. With the help of the list, I was able not to forget about each thing I need, even if it is basic. Choosing the household cleaning product was easy, as I have done it for many times and I like its quality and price. All in all, low involvement products, as a rule, do not have complications or cause any problems. IT is easy to choose them and to buy them. Being the marketer of both of the two products, it will be essential to explain the understanding of the Model of Consumer Buying Behavior for the two products. Under the purchasing behavior (including buyer behavior, consumer behavior), it refers to the behavior of the buyer regarding the sale of goods. The behavior of the sale of goods, from the purchase planning, purchase negotiation, makes the purchase; to post-purchase behavior is highly variable. According to Marketing strategy (2010), the buying behavior among merchants that also do business with the solicitation of offers and / or long negotiations and possibly also in buying bodies, is connected, and sometimes differs significantly from the purchasing behavior of non-traders, be they government agencies, often on the basis of tenders to decide, or whether they are consumers with very different behavior patterns. More generally, however, characterizing the concept of consumer behavior is encompassing all the individual actions can be associated with the purchase or consumption of economic goods observed, according to Business plans and marketing strategy (2010). As a fact, the post purchase behavior is much more active of those, who purchased the high involvement goods. The behavior models are reflected in the purchasing of low involvement and high involvement goods. The first model, the stimulus-response model (RS model), comes from the early behaviorism, which is located in the black box model of psychology as a basis. It is greatly simplified in a direct link between a stimulus and the response, which is, therefore, a cause-effect relationship. This model was then extended in meaning by the Environmental neo behaviorists of psychological behavioral model, and the SOR paradigm for the human factor, the organism, according to Marketing strategy (2010). This particular extension is often expressed through the intervening variable. It is admitted that an individual and his personality through his many influences and environment, has been characterized. This was manifested in the individual environmental study, and must be targeted in order to be effective again ultimately affecting behavior. There are distinguished four classic types of purchasing behavior: extensive buying behavior, real purchasing decisions, cognitive participation and information needs are great, and the decision-making takes a long time; These are mostly high-quality, durable goods; habitual buying behavior. Habitual behavior, the search for alternatives is to be avoided, not responding to stimuli practically and this was included primarily to consumer goods; limited purchasing behavior; a limited selection of products, without favoritism; impulsive buying behavior; spontaneous affective reactions at the point of sale. In addition, a fifth special type of purchasing behavior is known: Variety-seeking consumer behavior this can be related to the high involvement goods. It is considered rare, because it has unclear transitions, because the change request often results in impulsive, so in some ways it is not real. This classification of purchasing behavior is not analogous transfer on the consumer as a whole. A decision maker could be forced by external circumstances, in a very short time to make choices, as can also happen in the case of purchasing high involvement goods, such as good food. The determinants of the consumers behavior have intrapersonal or psychological factors and interpersonal and social factors influencing the decisions. In case with the low involvement goods- household cleaning product it can be seen, that a person, having chosen the appropriate product thanks to the effective commercial and true results, does not want even think about any other product and spend his time of doing research in the low involvement products, as the particular household cleaning product meets all the requirements, according to Business plans and marketing strategy (2010). All in all, marketing influences the personal decisions a lot, as people who take into consideration the useful advertisements, in future choose the low involvement goods automatically. And considering the high involvement goods, in this case there will always be certain preferences and the commercials not always will be able to influence effectively on the choice of a customer. Some people can not be influenced by the marketing and promotion of the goods.

Lewis And Clark :: essays research papers fc

The Lewis and Clark expedition across the present day United States began May 14, 1804. With the approval of President Jefferson and the U.S. Congress, Lewis and Clark gathered an exploration party of about four dozen men. These men headed off to discover Western America. On September 1, 1805, they arrived at the Bitterroot Mountains, near present day Idaho. This began a nightmare that would not end until they reached modern-day Weippe. September 1, 1805, the explorers set out traveling west, heading into rough, seldom traveled, mountainous country. They stopped at today’s North Fork of the Salmon River, known as Fish Creek to Lewis and Clark, where they caught five fish, and were able to kill a deer (MacGregor 125). Some of the men’s feet and horse’s hooves were injured due to the rough, rocky terrain. The next day, they were entering mountains far more difficult to pass than any American had ever attempted (Ambros 284). Clark describes the route: "Throuâ⠂¬â„¢ thickets in which we were obliged to cut a road, over rocky hillsides where horses were in perpetual danger of slipping to their certain distruction and up and down steep hills†¦" (De Voto 232). Traveling along the steep hills, several horses fell. One was crippled, and two gave out. Patrick Gass described the trip that day as, "†¦the worst road (If road it can be called) that was ever traveled" (MacGregor 125). To make conditions even worse, it rained that afternoon, which made the trail even more treacherous. The party was only able to travel five miles that day. On September 3, snow fell and the team’s last thermometer broke. Several more horsed slipped and injured themselves. Later that day, the snow turned into sleet. The expedition family consumed the last of their salt pork and fish and began their descent into the Bitterroot Valley. That night, was the coldest yet. The next day, the party went down a very steep descent to a river that Le wis named, Clark’s River, (Today known as The Bitterroot River.) There, they encountered a band of Salish Indians, whom the captains called Flatheads. They stayed there with the Indians the next couple of days to trade. They acquired thirteen new Appaloosa Horses, including three colts, for seven worn out horses. The Salish Indians shared berries and roots with the men for their meals. On September 6, they set off traveling northward along the Bitterroot River for about ten miles.

Mktg 2101 Red Bull Case Study

MKTG 2101 Consumer Behaviour Case Study -Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography, identifying mainly university students and urban professionals who needed an ‘energy boost’ throughout their busy schedules and activities.Mateschitz’ strategy aimed to target opinion leaders, believing that â€Å"the authority of one alpha bee can influence the buying habits of hundreds†. The Red Bull segmentation strategy also has an important psychographic component, particularly focussing on young people with attitudes, perceptions and lifestyles that are consistent with risk taking, fast paced and energetic behaviours; highlighted with the company motto â€Å"No Red Bull, No Wings†. In order to continue to succeed, I believe that Red Bull must optimise opportunities in the growing economies of India and China.With greater economic freedoms and increased population growth in the middle class there are millions of young people falling into an attractive demographic for the Red Bull product. These young people will be the opinion leaders of the future in their countries, therefore holding the key for a success. Ways in which the company can expand its current activities to begin the process will lie in the correct marketing strategies; in particular I believe that the continued sponsorship of extreme events in these regions will be the perfect way to introduce young people to the product in an exciting new way. . How does Red Bull arouse the motivations of customers to purchase its energy drinks? Red Bull and Mateschitz explain â€Å"we are always looking for a more creative, different point of view† (Dolan 2005) to promote and present the product to the customer. This attitude is consistent with the brand personality and the image of its customers. It is for this reason that the company aligns itself with the young male – fast paced and energetic, interested in extreme sports, risky behaviour and never satisfied with the last thrill.The company too, is never satisfied, continuing sponsorship of extreme sports, owning Formula 1 racing teams and even developing its own sports such as BMX bike riding, Kite Boarding, Freeskiing, paragliding and more! The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis.The company has also attempted a viral marketing strategy, in order to get the product to the consumer in a cheap and effective way. However, these efforts are also well calculated, for example, the drivers of the Red Bull VW Beetle are generally extremely good looking females aged 19 – 28 years, attractive and corresponding for the targeted young male. 3. Describe the brand personality of Red Bull. Why do you think the concept of brand personality is so important to Red Bull?Brand personality allows the consumer to develop a meaningful attachment to the product. People do not develop meaningful, long lasting relationships with the thing itself, it is when the consumer is able see the product with a certain persona, with feeling and meaning; it is then that the relationship develops and potentially blossoms. Red Bull and Mateschitz understand this and have created a brand personality that embodies excitement, energy and exhilaration, â€Å"Red Bull isn’t a drink, it’s a way of life†.People are overwhelmed with the image, the amazing aura around the events and the excitement created by the athletes. Young people feel the product, the brand and the colours when they see these competitors doing the amazing things that they aspire to, enshrouded with the simple colours of silver and blue. A clean, refined image burned into their brain, connected to the memories of thrilling moments when their heart was pumping, hands were sweating and adrenalin was frantically pulsating through their bodies.By creating these experiences for their consumer Red Bull are facilitating the development of important relationships with their product. In my opinion, maintaining brand personality and relationships is imperative for Red Bull. Mateschitz himself states, â€Å"We don’t bring the product to the people. We make it available and those who love our style come to us† highlighting his acknowledgement of the importance of people aligning themselves with the brand personality and developing a meaningful and long lasting relationship with the Red Bu ll productReferences * Dolan, K. (2005). The Soda With Buzz. Forbes. com http://www. forbes. com/global/2005/0328/028 print. html * Sciffman, L. , O’Cass, A. , Paladino, A. , D’Alessandro, S. and Bednall, D. 2011. Consumer Behaviour, 5th Edition. Pearson Prentice Hall: Australia * Gschwandtner, G. (2004). The Powerful Sales Strategy Behind Red Bull. Selling Power. September. http://www. sellinpower. com Mktg 2101 Red Bull Case Study MKTG 2101 Consumer Behaviour Case Study -Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography, identifying mainly university students and urban professionals who needed an ‘energy boost’ throughout their busy schedules and activities.Mateschitz’ strategy aimed to target opinion leaders, believing that â€Å"the authority of one alpha bee can influence the buying habits of hundreds†. The Red Bull segmentation strategy also has an important psychographic component, particularly focussing on young people with attitudes, perceptions and lifestyles that are consistent with risk taking, fast paced and energetic behaviours; highlighted with the company motto â€Å"No Red Bull, No Wings†. In order to continue to succeed, I believe that Red Bull must optimise opportunities in the growing economies of India and China.With greater economic freedoms and increased population growth in the middle class there are millions of young people falling into an attractive demographic for the Red Bull product. These young people will be the opinion leaders of the future in their countries, therefore holding the key for a success. Ways in which the company can expand its current activities to begin the process will lie in the correct marketing strategies; in particular I believe that the continued sponsorship of extreme events in these regions will be the perfect way to introduce young people to the product in an exciting new way. . How does Red Bull arouse the motivations of customers to purchase its energy drinks? Red Bull and Mateschitz explain â€Å"we are always looking for a more creative, different point of view† (Dolan 2005) to promote and present the product to the customer. This attitude is consistent with the brand personality and the image of its customers. It is for this reason that the company aligns itself with the young male – fast paced and energetic, interested in extreme sports, risky behaviour and never satisfied with the last thrill.The company too, is never satisfied, continuing sponsorship of extreme sports, owning Formula 1 racing teams and even developing its own sports such as BMX bike riding, Kite Boarding, Freeskiing, paragliding and more! The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis.The company has also attempted a viral marketing strategy, in order to get the product to the consumer in a cheap and effective way. However, these efforts are also well calculated, for example, the drivers of the Red Bull VW Beetle are generally extremely good looking females aged 19 – 28 years, attractive and corresponding for the targeted young male. 3. Describe the brand personality of Red Bull. Why do you think the concept of brand personality is so important to Red Bull?Brand personality allows the consumer to develop a meaningful attachment to the product. People do not develop meaningful, long lasting relationships with the thing itself, it is when the consumer is able see the product with a certain persona, with feeling and meaning; it is then that the relationship develops and potentially blossoms. Red Bull and Mateschitz understand this and have created a brand personality that embodies excitement, energy and exhilaration, â€Å"Red Bull isn’t a drink, it’s a way of life†.People are overwhelmed with the image, the amazing aura around the events and the excitement created by the athletes. Young people feel the product, the brand and the colours when they see these competitors doing the amazing things that they aspire to, enshrouded with the simple colours of silver and blue. A clean, refined image burned into their brain, connected to the memories of thrilling moments when their heart was pumping, hands were sweating and adrenalin was frantically pulsating through their bodies.By creating these experiences for their consumer Red Bull are facilitating the development of important relationships with their product. In my opinion, maintaining brand personality and relationships is imperative for Red Bull. Mateschitz himself states, â€Å"We don’t bring the product to the people. We make it available and those who love our style come to us† highlighting his acknowledgement of the importance of people aligning themselves with the brand personality and developing a meaningful and long lasting relationship with the Red Bu ll productReferences * Dolan, K. (2005). The Soda With Buzz. Forbes. com http://www. forbes. com/global/2005/0328/028 print. html * Sciffman, L. , O’Cass, A. , Paladino, A. , D’Alessandro, S. and Bednall, D. 2011. Consumer Behaviour, 5th Edition. Pearson Prentice Hall: Australia * Gschwandtner, G. (2004). The Powerful Sales Strategy Behind Red Bull. Selling Power. September. http://www. sellinpower. com